The TV industry is largely impacted by the latest and upcoming display technologies. Nidhi Arora, executive editor at EFY, discusses the road ahead for TV displays and visual technology trends with Eric Wei, senior sales director, ViewSonic.
Q. What are the features of new visual solutions in the market?
A. Platforms that keep your communication secured with 265-bit encryption, identity protection and unauthorised usage lock with Intel’s vPro technology have been introduced to the various display products.
Professional LCD monitors come with 99 per cent sRGB. These are also four-side frameless, meaning these can be used as a video wall without sacrificing colour reproduction. Auto-pivot allows for an easy ‘daisy chain.’
Q. How do these features benefit end users?
A. These features along with the Intel Unite platform allow IT administrators to manage up to thousands of conference rooms (including conference room devices, configurations and software settings, as well as power on/off switch) remotely and securely. This makes them extremely important for organisations and individuals dealing with critical content and data.
Q. What’s next for visual products with these features?
A. We are looking at better user experience on the software front. ViewSonic’s ViewBoard annotation software and ViewCast software are consistently being tested and updated to assure better user experience and better collaborative solutions for business partners.
Q. What applications are driving a change in underlying display technologies?
A. Augmented reality (AR) and virtual reality (VR) applications have become instrumental in the evolution of the visual technology industry. AR and VR software have garnered immense popularity and are revolutionising the gaming and entertainment industry. According to experts and research firms such as Digi-Capital, AR and VR software market will reach up to $18.9 billion by 2025.
Q. What new display technologies have been introduced in the market in the last one year?
A. Numerous new technologies have been launched in the market. For instance, VR devices come in different shapes and sizes these days. Moreover, there have been new products such as reality handsets. Also 4K screens and high dynamic range (HDR) technology have been developed for consumers. We are entering a new era of wireless connectivity and 4K resolution. These innovations will provide users an immersive and grand viewing experience.
Q. Are the related standards and frameworks in place?
A. In the last one year, the Telecom Regularity Authority of India (TRAI) has introduced recommendations and frameworks for various aspects ranging from quality of service and mobile applications to consumer protection and business transactions. These frameworks are positive for the industry as a whole, as there is a detailed guideline on how applications should be developed equally for competitors to avoid unscrupulous activities.
Q. What inventions will make it to the mainstream in the near future?
A. Compared to 2017, there will be an increase in investment on artificial intelligence (AI) technologies. AI is considered as the future of the industry. Also the day is not far off when self-driving cars will become available for mainstream use. Moreover, VR and AR software will extend beyond the realm of gaming to different activities. For instance, these software can be used to manipulate 3D objects.
Q. What’s the road ahead for visual technologies and applications?
A. The visual technology industry and application model development are on a strong upward trajectory. There are constantly new innovations, applications and technologies being developed and introduced into the market. The technology industry as a whole with its various categories is one of the fastest growing sectors in the global economy.
—Nidhi Arora, executive editor, EFY