Drones, also known as unmanned aerial vehicles, were originally developed for military purposes. These are aerial vehicles without a pilot, which are controlled either from ground using radio controllers or are programmed for autonomous flights. Now, besides military action, drones are being built for various kinds of applications that are usually boring, routine or too… Read More »How to select drones for your business
Plan UK, a charity foundation, never thought it would garner so much attention for its campaign ‘Because I Am A Girl.’ The organisation had received several complaints and the campaign was accused of promoting gender bias. The reason was simple. The organisation had displayed its ad campaign at a bus stand in Oxford Street and… Read More »What’s Facial Recognition Got To Do With Marketing
On a busy office day, while rushing to work, most of us use Google Maps to know the estimated time of arrival (ETA) and the fastest route available. But a Google Map offers much more than just helping you with your travel time. In fact, reports suggest that Google Maps have improved business efficiency by… Read More »Interesting Ways Google Maps Can Help Improve Your Business
Virtual reality market in India is forecast to grow at nearly 56 per cent between 2016 and 2021. Sectors such as healthcare and military stand to benefit greatly from virtual reality apps. Virtual reality has been around for quite some time now. With every other brand rushing to use virtual reality and augmented… Read More »Virtual Reality: Get The First Mover Advantage
Back in the 1950s, communication as a concept was not much popular across the globe. The regular TV, radio and print were probably the only media. Cut to 2017, the world is literally running on communication. Be it a job application, a political campaign, a promotional campaign or anything under the sun, communication is pivotal… Read More »Whatsapp: The App That Makes Your Business Grow
Enterprises in India are finally waking up to the QR code technology. Taking a leaf from other countries, the Indian government has launched a common QR code, BharatQR, with the aim to ‘reform’ the payment systems in the country. “BharatQR code is a transformative step towards easing and encouraging cashless payments. It makes digital… Read More »How BharatQR Code Helps Your Business Grow
Back in 2015, when Pepsi came up with the first global brand campaign, Genius, for Pepsi Max, the social media went abuzz. PepsiCo used drones in each of its campaign in the series to create an experience for its target audience. In fact, in one such campaign, Drone Friend-Finder, Pepsi used three GPS-enabled drones in… Read More »How Drones Are Providing More Impact To Marketing
Analog Devices and Cambridge Consultants today announced a cost-effective, smart monitoring system that helps ease parking frustrations for drivers. The innovative system saves drivers time and makes parking easier by monitoring space occupancy for on-street and indoor garage parking spaces without adding expensive infrastructure. This enables a number of significant parking improvements. For example, drivers… Read More »Cost-Effective Computer Vision System to Reduce Parking Frustrations
Internet of Things(IoT) – A new revolution that is going to be the core backbone of business in the years to come. Industry is getting ready to adopt this massive change that is likely to hit it sooner than later. As per a recent survey [1] 96% of the senior business leaders have plan to… Read More »IoTfy Your Business
