Skip to content

R&D

The Real Sell Is In The Software And Its Transactional Model

  • by

We see a lot of software startups and small design teams working on Internet of Things projects that aim to let people control household appliances from a smartphone. Is that really where the potential lies? Ralf Buehler, senior vice president, sales and marketing, element14, takes a look at this and other insights for successful product… Read More »The Real Sell Is In The Software And Its Transactional Model