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R&D

The Real Sell Is In The Software And Its Transactional Model

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We see a lot of software startups and small design teams working on Internet of Things projects that aim to let people control household appliances from a smartphone. Is that really where the potential lies? Ralf Buehler, senior vice president, sales and marketing, element14, takes a look at this and other insights for successful product… Read More »The Real Sell Is In The Software And Its Transactional Model