Plan UK, a charity foundation, never thought it would garner so much attention for its campaign ‘Because I Am A Girl.’ The organisation had received several complaints and the campaign was accused of promoting gender bias. The reason was simple. The organisation had displayed its ad campaign at a bus stand in Oxford Street and… Read More »What’s Facial Recognition Got To Do With Marketing
Virtual reality market in India is forecast to grow at nearly 56 per cent between 2016 and 2021. Sectors such as healthcare and military stand to benefit greatly from virtual reality apps. Virtual reality has been around for quite some time now. With every other brand rushing to use virtual reality and augmented… Read More »Virtual Reality: Get The First Mover Advantage
Back in 2015, when Pepsi came up with the first global brand campaign, Genius, for Pepsi Max, the social media went abuzz. PepsiCo used drones in each of its campaign in the series to create an experience for its target audience. In fact, in one such campaign, Drone Friend-Finder, Pepsi used three GPS-enabled drones in… Read More »How Drones Are Providing More Impact To Marketing
