HomeTech TrendsGreen Mobility Focus: What’s Happening Around the World?

Green Mobility Focus: What’s Happening Around the World?


‘’Next year, Norway’s EV boom will bust!” That’s a thought many people express in Europe. But yet, every year, Norway comes up trumps in this field. From a mere 3 per cent share of the country’s auto market in 2012, EVs today account for 31 per cent of Norway’s automotive market. That’s a massive change, which has been driven by some innovative thinking and infrastructural changes. Oslo, the capital of Norway, boasts of bus lanes dedicated to EVs, which also support the recharging infrastructure. The initiative of turning the country green started back in 1990, when the Gulf War was at its peak. Norway was thinking differently even then, formulating a vision to change systems and practices, so that innovation happens. Today, most Scandinavian countries are following suit. They are building congestion-free environments, with privileged parking and toll-free services for EV owners. That’s the reason why Norway boasts of the highest per capita number of EVs in the world — more than 100,000 for 5.2 million people. It is a clear pacesetter in Europe, which now has more than half a million EVs on the road. Experts believe 2017 could be the take-off year for Europe.

Another aspect in favour of EV adoption across Norway is the way the country is creating renewable resources from existing, mundane properties by balancing natural beauty with energy needs. Traditionally, power generation stations are huge monoliths, requiring large spaces and manpower to drive growth. But Norway has changed this paradigm, by using old structures and innovative mechanisms to generate energy. For instance, Ovre Forsland is a small hydraulic power station located in Helgeland district, and has been created scenically on the riverbed at the edge of a forest. It can supply energy to 1600 homes. This is a departure from the norm and is an example of the many ways Norway and the other Scandinavian countries are approaching energy generation. Statistics indicate that the Netherlands is going to follow Norway very soon in its endeavour to become a self-powered EV nation.

United States of America

Buoyed by a 37 per cent year-on-year increase in sales between 2016 and 2017, USA seems like it is getting back to where it was in terms of EV sales pre-2014, after which it started to decline. By the end of 2016, with 30 different EV products, and sales of 150,000 cars, US EV markets look promising again. California is the state that has taken the lead in the country in terms of sales, due to its ‘zero-emission vehicle’ mandate.
Certain factors that help make the US a lucrative EV market are:
• Tax breather for EV owners and manufacturers
• Research and development taken up by the government
• Reduction in the cost of batteries and ancillaries associated with the industry
• Support infrastructure for the EV industry
• Adoption of green fuel technology and renewables
• Powerful batteries that last longer and allow driving at higher speed

It will be interesting to watch whether USA will lead the EV race with its Tesla cars, or concede the top spot to China and play a waiting game.

India: Addressing the challenges

Today, India is poised for growth in the EV sector. And since it’s still at a nascent stage in the EV adoption curve, there are numerous opportunities to look at. Will India follow a hybrid market structure, or will it carve a niche for itself in electric vehicles? Professor Ashok Jhunjhunwala from IIT Madras has been given the mantle to lead India in the EV domain, so we should expect some interesting innovations to emerge over the next few years.

Right now, India is facing some very serious challenges, which need to be addressed quickly if we are to grow at the pace envisaged by the year 2030.

• Higher cost of acquiring an electric vehicle: This is a big challenge, which stakeholders need to come together and address. While the running cost of an EV may be less than cars running on fossil fuel, the current high cost of acquisition needs to be addressed for adoption to speed up.

• Lack of the support ecosystem and strong guidelines from the government

• Inadequate parking and charging facilities: Currently, this is primarily being driven by the unorganised sector.

• Unavailability of the appropriate electricity grid network

• The lack of awareness and belief in the feasibility of electric vehicles: This is a tricky one. Unless the major players in the automobile sector come together, people may not have much confidence in EVs, as it is the big brands that will bring in the new technology. And USA’s General Motors wanting to shut shop in India doesn’t augur well for India in terms of global investments.

• Lack of attractive offers and customer engagement initiatives


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