The is_user_logged_in() function is a WordPress function that checks if a user is logged in. You can customize the event names and categories as needed. Testing: After making these changes, it's essential to test the tracking to ensure it's working as expected. Please note that this second method requires coding knowledge and may require ongoing maintenance as your theme and tracking requirements change. Additionally, make sure you have proper consent and comply with privacy regulations when tracking user activity, especially for logged-in users.
Skip to content

Thought Leaders

Thought Leaders is a segment that puts forward the opinions, knowledge and advice shared by the stalwarts and experts of the technology world.

Look For Opportunities To Partner Rather Than Build The Entire Solution On Your Own

Paromik Chakraborty speaks with Somshubhro (Som) Pal Choudhury, partner, Bharat Innovation Fund (BIF)—a US$ 100 million early-stage venture fund for deep-tech IP-led startups in India—to understand how the fund plans to handhold the Indian startup ecosystem in its progress. Q. How does the Indian startup ecosystem look today? A. It has evolved with global and… Read More »Look For Opportunities To Partner Rather Than Build The Entire Solution On Your Own

Replacing Humans With Robots Is Not A Formula For Calculating ROI

Automation is the next big industrial trend that will drive factories and production units. Baishakhi Dutta speaks with Soni Saran Singh, executive director of NMTronics India Pvt Ltd, about the practical capex and opex of such technologies, trade-offs associated with investments and more. Q. How popular do you think automation is in India? A. Automation… Read More »Replacing Humans With Robots Is Not A Formula For Calculating ROI

“An EV Is About Eight To Ten Times Cheaper As Compared To An IC Car”

Electric vehicles (EVs) are expected to be more economical than internal combustion (IC) engine cars in the long run and, of course, more environment-friendly. But four-wheeler EVs have still not managed to hit the high note in India in terms of demand and customer adoption. What is the root cause of this situation? What options… Read More »“An EV Is About Eight To Ten Times Cheaper As Compared To An IC Car”

People In The Country Do Not Have In-Depth Knowledge About The Various Types Of Air Pollutants

Air quality has become a matter of concern in urban Indian cities, like Kolkata and New Delhi, that suffer from hazardously high air quality index (AQI) consistently. To address this problem, administrations and consumers alike need to stay updated about the air conditions in real time. Rohit Bansal, founder, Purelogic Labs India, talks to Paromik… Read More »People In The Country Do Not Have In-Depth Knowledge About The Various Types Of Air Pollutants

Automation solutions… Cut Down Loss Of Time, Consequently Improving Productivity And Efficiency Of Operations

Leading logistics businesses in India are banking on automation to ramp up their productivity while reducing operational costs. Paromik Chakraborty of Electronics For You speaks with Vivekanand, country manager – India and SAARC, GreyOrange, to understand the appropriate use case of automated solutions. Q. What warehouse challenges can goods-to-person automation address? A. Big warehouses face… Read More »Automation solutions… Cut Down Loss Of Time, Consequently Improving Productivity And Efficiency Of Operations

You Cannot Develop, Invent Or Create Anything In Isolation

The great Indian smartphone game is getting interesting everyday. Foreign players are finding themselves investing bigger in India, be it for manufacturing, design or R&D. Recently, OPPO announced its first R&D centre in the country, in Hyderabad. Paromik Chakraborty caught up with Tasleem Arif, vice president and head – R&D, OPPO India, to understand his… Read More »You Cannot Develop, Invent Or Create Anything In Isolation

It Should Be Like The Telecom Landscape, Where There Is Interoperability

Smart parking solutions can help parking lot owners increase business revenues in many ways. Commuters can also avoid the tiring tales of finding a parking spot. Paromik Chakraborty of Electronics For You speaks with Udaya Bhaskar Rao Abburu, chief executive officer and managing director, iRAM Technologies, to understand the benefits and limitations of the smart… Read More »It Should Be Like The Telecom Landscape, Where There Is Interoperability

Uber Movement in Bengaluru; map showing average travel time from origin zone to other zones for the selected date-time range.

A Public Private-Partnership Is Imperative To… Transform The Mobility Landscape Of The Country

India’s metro cities suffer from congested traffic, stagnant bottlenecks and massive on-road delays, daily. Analytical insights on traffic patterns can help city runners plan routes and traffic management strategies better. Paromik Chakraborty of Electronics For You speaks with Prabhjeet Singh, head of cities, India and South Asia, Uber, about how their platform Uber Movement can… Read More »A Public Private-Partnership Is Imperative To… Transform The Mobility Landscape Of The Country

Augmented Reality Is Shifting The Boundaries Of Remote Support

Applications that complement remote access platforms are moving towards the Internet of Things (IoT) and augmented reality (AR). Krunal Patel, head of business – India and South Asia, TeamViewer, discusses with Deepshikha Shukla of Electronics For You the various benefits of remote access platforms. Q. What technologies are involved in developing platforms like TeamViewer? A.… Read More »Augmented Reality Is Shifting The Boundaries Of Remote Support